Meta is in discussions with several high-profile celebrities, including Awkwafina and Judi Dench, to use their voices in its new MetaAI digital assistant product, according to a report by the New York Times.
Key Points:
Celebrity Involvement:
- Actors: The company is negotiating with actors like Awkwafina and Judi Dench.
- Comedians and Influencers: Meta is also in talks with comedian Keegan-Michael Key and various influencers.
- Agencies: Hollywood’s top talent agencies are involved in the negotiations.
Financial Details:
- Potential Costs: Meta may pay millions of dollars in licensing fees if agreements are finalized.
- Comment Request: Meta has not yet responded to requests for comment from Reuters.
Strategic Move:
- AI Investment: On Wednesday, Meta reaffirmed its commitment to investing heavily in AI infrastructure. This move aligns with the company’s broader strategy to capitalize on the growing field of generative artificial intelligence.
Meta’s plans reflect a significant push to enhance its AI products with recognizable voices, potentially improving user engagement and interaction.
